The
Marvelettes occupy an esteemed place in the history of American popular
music as the group that caused Motown, and most notably Berry Gordy, to
change the label's focus from single bluesy soul artists (previously Barret
Strong's "Money" had been the label's biggest seller) to a smooth
orchestrated harmonic sound that transcended the prior racial limits of
rhythm and blues. With their first record, "Please Mister
Postman", hitting the top spot on the charts and selling 3 million
records, Motown was concentrating on the Marvelettes, Supremes, Temptations,
Four Tops and Martha Reeves and the Vandellas to created a new group pop
soul sound that was to totally dominate the music charts until the advent of
the Beatles 4 years later.
During
their reign at the top of the charts, the girls were to turn out over a
dozen hits, eight of which went Top Ten. Although the group at times had
more that three members, the originators were Wanda Rogers, Gladys Gorton
and Katherine Shaffner. In the early years of the group, family ties forced
all three to leave the act at various times (Although Wanda and Gladys
continued to make frequent "guest appearances") but carefully
chosen and highly talented replacements kept the act at the top of the
charts even with the changed personnel. This is a patented mark of Motown's
success story - the ability to change personnel in acts like the Supremes,
Temptations and Marvelettes and still keep the act at the top of the charts
and in demand for personal appearances.
In
fact it is in person where the current lineup really excels. Offering an act
that features their big hits, interspersed with their versions of great
standards, the girls are still, in the smooth Motown vein, a highly
choreographed, polished, and humorous night club act as well as a
major draw.